How It Works
The patient becomes aware of the treatment options to his/her problem or area of concern. Proactively addressing patients in this stage makes a huge difference in both the quantity of consultations you will attract, and in the quality of those consultations. Social media posting and advertising of educational and introductional content is highly effective.
The patient searches for available solutions in their area. Did you know that 75% of people don’t look past the first page on Google? If your website isn’t ranking highly in search results, new patients likely aren’t finding it. But that isn’t enough, in 2022 you need a substantiated online presence to be considered. Get in front of prospective patients by maintaining a lively and engaging social media account, by ranking highly on local Google Maps, and by taking advantage of online listings including Google My Business, WebMD, Yelp, DocFinder and more.
This next stage depends on many factors but is a typical first touchpoint for most aesthetic practices. The prospective patient at this point makes his/her first contact with the clinic. This can be in the form of a message, email, phone call, information/appointment request on a website contact form, or a newsletter sign up. Optimizing your website for the generation of leads is crucial. autoPatient enables you to collect leads from your web traffic for free using our multi-platform chat widget. Additionally, it’s easy to lose leads by getting stuck in the mess of too many modes of communication (SMS, Whatsapp, Facebook Messenger, Instagram DM, Email). Get rid of the clutter with our unified inbox including all platforms and keep track of all patient communication in his/her contact profile. Track phone calls as well to make sure no information gets lost between the cracks.
For autoPatient users, sending automated pre-appointment reminders increases show rates by 32% on average while drastically reducing no shows and last minute cancellations. Save time and reduce in-clinic waiting times by automatically sending patients intake or other pre-consultation forms before their appointments. Make your consultations more efficient by automatically sending procedure-relevant FAQs and information beforehand as well.
Other than quality care, did you know that being a good listener is the top most important quality of a good doctor/treatment provider? (according to over 700 surveyed patients). How can you let patients know you’re a good listener? Adding the simple question: “Have I answered all your questions today?” lets the patient know you’re listening and prompts them to surface any other question or concern on their mind. It also increases your chance of getting positive feedback from the patient in a satisfaction survey. Other than being a good listener, patients prioritize short waiting times and appointment availability, a kind and welcoming staff, prompt responses to questions and concerns, flexible/late hours and the option to book appointments online. 73% of patients would switch doctors/clinics to get the qualities listed above. With autoPatient, you can gain the edge by easily keeping track of patient questions and concerns throughout every touchpoint before the consultation including phone call recordings, SMS messages, emails and social media comments. Being well prepared for the consultation will keep consultations shorter yet more effective and converting. It will free up time throughout your busy days so you can shorten the waiting times for patients. The phone call recordings, all-in-one messaging inbox and automated satisfaction surveys enable you to easily review staff communication, get feedback on the service, care and experience in your clinic, and make improvements accordingly. Your staff spend too much time answering the same questions and handling online communication? autoPatient will free your front office by automating responses to repetitive questions, and the necessary follow-up communication with interested prospective patients.
The majority of aesthetic clinics leave a great deal of money on the table by stopping their patient communication after the consultation/appointment stage. On average, autoPatient users have 15 patients or more at any given time in a post-consultation, not ready stage. This stage refers to patients that have come in for a consultation but have yet to make a decision to undergo a procedure or treatment. By stopping the communication at the consultation stage, the majority of these 15 patient opportunities are often lost forever. But by automating personalized post-appointment communication based on the patient’s treatment of interest and concerns, autoPatient users see a conversion increase of as much as 230%. For Dr. Kish this means an additional CHF 20,950/month on autopilot that would have otherwise been lost.
The patient has gone through the 8 stages and is now at the procedure/treatment stage. Your clinic becomes a highly effective and remarkable clinic by taking control of the next 2 stages in the patient journey. These are:
autoPatient will never again let you worry about your practice growth!
See how we help aesthetic practices grow their clinics and thrive.